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End-To-End Software Engineering Services

AI-native solutions delivered end-to-end to evolve with your business. Governed, secure and compliant. Built fast and to last.

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AI and Data Solutions

AI-empowered operational transformation designed to strengthen your core business processes.

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Managed IT Operations

Enterprise-grade, AI-enabled services that keep your critical systems secure, stable, and continuously modernized.

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Industries

Explore the sectors we’re reshaping through technology

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About Us

Discover our research, insights, and client successes to help you navigate change and accelerate value creation

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Advertising software development services

From full-stack AdTech systems to custom MarTech engines, we deliver advertising software development services that make data work harder, automate what matters, and let your projects accelerate.

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Icreon AdTech and MarTech services

Whether you’re starting from scratch or scaling what’s already there, we define and build what helps your advertising and marketing tech perform at its best.

AdTech strategy and consulting

Modern advertising needs strategy, not just platforms. We define monetization models, unlock first-party data revenue, and optimize media investment.
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AI-powered AdTech innovation

AI is transforming advertising platforms. We enhance DSP, SSP, and data systems with intelligent automation and real-time optimization.
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AdTech custom solution development

Tailored AdTech turns technology into a business advantage. We build solutions that create new opportunities and fit seamlessly into your ecosystem.
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MarTech custom solution development

Your marketing needs technology that moves as fast as your ideas. We build custom, advanced MarTech platforms that fit your workflows and power future growth.
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Data and analytics solutions

Data is only valuable when it drives action. We turn scattered information into clear insights — from unified pipelines to AI-driven decision engines.
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Tech stack enhancement

You don’t need to start from scratch. We build components and microservices that enhance your existing tools and integrate third-party solutions.
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AdTech strategy and consulting

Modern advertising needs strategy, not just platforms. We define monetization models, unlock first-party data revenue, and optimize media investment.

Learn More

AI is transforming advertising platforms. We enhance DSP, SSP, and data systems with intelligent automation and real-time optimization.

Learn More

Tailored AdTech turns technology into a business advantage. We build solutions that create new opportunities and fit seamlessly into your ecosystem.

Learn More

Your marketing needs technology that moves as fast as your ideas. We build custom, advanced MarTech platforms that fit your workflows and power future growth.

Learn More

Data is only valuable when it drives action. We turn scattered information into clear insights — from unified pipelines to AI-driven decision engines.

Let's explore your customer support needs

You don’t need to start from scratch. We build components and microservices that enhance your existing tools and integrate third-party solutions.

Let's explore your customer support needs

Measurable AdTech impact

600 +

enterprises transformed globally

97%

choose Avenga as their long-term engineering partner

16

Delivery locations around the globe, around the clock.

6000+

Tech professionals driving your success.

100+

AdTech specialists

Experts focused on AdTech and MarTech service delivery.

15+

years in the industry

Experts focused on AdTech and MarTech service delivery.

200+

projects delivered

We design, build, and scale tech for global brands and disruptors alike.

15k+

hours of coding monthly

Our teams make the technology alive everyday.

AdTech and MarTech strategy tailored to your domain

Banking and Financial Services

Achieve your business goals faster with secure custom solutions, from mobile banking apps and payment systems to fraud detection tools. Serve customers better and meet strict regulatory requirements with Icreon.

Banking and Financial Services

Reduce operational costs and improve service quality with platforms that manage networks, automate billing, and enhance customer support — all built to handle millions of users effortlessly.

Telecommunications

Fast-track research timelines and improve patient outcomes with future-ready digital products. 300+ pharma organizations use commercialization solutions built by Icreon — a community of innovators you’re invited to join.

Life Science

Boost production efficiency and minimize downtime. From IoT-connected smart factory systems to predictive maintenance solutions, we’re here to help you create digital products that serve your competitive edge.

Manufacturing

Increase sales and customer loyalty with seamless shopping experiences across all channels. Create personalized e-commerce platforms and engagement tools that keep customers coming back.

Retail and Consumer

Banking Services

Achieve your business goals faster with secure custom solutions, from mobile banking apps and payment systems to fraud detection tools. Serve customers better and meet strict regulatory requirements with Icreon.

Banking and Financial Services

Telecommunications

Reduce operational costs and improve service quality with platforms that manage networks, automate billing, and enhance customer support — all built to handle millions of users effortlessly.

Telecommunications

Life Science

Fast-track research timelines and improve patient outcomes with future-ready digital products. 300+ pharma organizations use commercialization solutions built by Icreon — a community of innovators you’re invited to join.

Life Science

Manufacturing

Boost production efficiency and minimize downtime. From IoT-connected smart factory systems to predictive maintenance solutions, we’re here to help you create digital products that serve your competitive edge.

Manufacturing

Retail and Consumer

Increase sales and customer loyalty with seamless shopping experiences across all channels. Create personalized e-commerce platforms and engagement tools that keep customers coming back.

Retail and Consumer

Icreon approach

Behind every great platform is a way of thinking. Ours is built on experience, focus, and adaptability.

Thinking ahead

We don’t just build what’s asked. We look for ways to make your product better, faster, and more resilient — and we’ll tell you when there’s a smarter path ahead.

Adapting to you

Our teams fit into your ecosystem — your tools, your workflows, your pace. Collaboration should be frictionless, and with us, 
it is.

The AdTech niche

Our teams fit into your ecosystem — your tools, your workflows, your pace. Collaboration should be frictionless, and with us, 
it is.

Thinking ahead

We don’t just build what’s asked. We look for ways to make your product better, faster, and more resilient — and we’ll tell you when there’s a smarter path ahead.

Adapting to you

Our teams fit into your ecosystem — your tools, your workflows, your pace. Collaboration should be frictionless, and with us, 
it is.

The AdTech niche

Our teams fit into your ecosystem — your tools, your workflows, your pace. Collaboration should be frictionless, and with us, 
it is.
Speak to an expert
FAQ
Why should I build a custom AdTech platform instead of licensing an existing one?

Building a bespoke AdTech solution comes with multiple benefits such as full ownership of intellectual property and data, differentiation from competitors, freedom to design the platform around your precise goals, easy integration with your internal systems. Over time, you’ll notice even more benefits — building your custom solution makes your company independent from external vendors or restrictive licensing agreements. Thus, you’ll significantly reduce cumulative fees and commissions. What’s more, this approach allows for seamless feature development and integration at your own pace.

We deeply understand the requirements behind digital transformation. Thus our teams employ best-in-class engineering standards and cloud architecture. Avenga has always been fully transparent while delivering advertising software development solutions — from the design part, to development, to the final outcome. A dedicated team of experts make sure your solution is compliant with global regulations, such as GDPR, CCPA, COPPA. To make it happen, we implement adequate features, e.g., consent management solutions, and adopt auditable, privacy-first design principles at every stage.

Of course, Avenga modular design and API-driven development is our specialization. We do our best to provide you with solutions that are easy to integrate with various platforms, including demand-side, supply-side, and data management platforms. To establish a seamless connection between your existing systems and third-party tools, we put an emphasis on interoperability and use custom middleware.

Typically, we start with creating a minimum viable product (MVP), which takes up to 6 months — depending on the platform’s complexity and feature scope. Our clients experience our full engagement. We use agile, iterative methodologies for prototyping, scaling based on real-world user feedback and at every stage, we include the stakeholder feedback.

Icreon’s AdTech team combines deep industry expertise with hands-on experience building DSPs, SSPs, exchanges, and retail media platforms for clients around the world. Unlike standard software vendors, we don’t just code — we bring together domain knowledge and product strategy, aligning engineering, compliance, integrations, and analytics to create solutions that truly transform how businesses operate in the AdTech ecosystem.

Tell us about your goals

Let’s talk about your ecosystem and how we can support you.

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